"Jeep's New Strategy: Lower Prices, Expand Lineup, and Introduce Electric Vehicles"
TL;DR Summary
The upcoming electric version of the Wagoneer will prominently feature the Jeep name, reflecting the new leadership team's belief that the gas-powered models have been missing this crucial branding. The CEO of Jeep emphasized the iconic importance of the Jeep name and announced that the Wagoneer and Grand Wagoneer will be integrated into the Jeep brand, abandoning the previous attempt at a premium and luxury sub-brand. The electric Jeep Wagoneer S is set to be the fastest Jeep SUV ever, with 600 horsepower and a 0-60 mph time under 3.5 seconds, while the Jeep Recon, resembling the Wrangler, is expected to launch later this year.
- Wagoneer, Grand Wagoneer won't shy away from Jeep name going forward Detroit Free Press
- Jeep cuts US pricing as new leaders alter strategy ahead of EV launches Detroit News
- Jeeps Were Getting Expensive—Now They're Getting Cheaper MotorTrend
- Jeep's first EV will land in the US as early as July, electric Wrangler-like Recon to follow Electrek.co
- Stellantis' (STLA) New Jeep CEO Cuts Prices, Expands Lineup Bloomberg
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