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"The Rise of Advertising on Streaming Platforms: A Revealing Chart"

Many streaming platforms, including Netflix, Disney+, and Hulu, are increasingly incorporating ads into their offerings, with a focus on lower-priced ad-supported versions. Data from advertising research firm MediaRadar shows that ad loads have been increasing over the past two years. As streamers and customers become more accustomed to ads, there is a trend towards jamming more ads onto screens, potentially testing the tolerance of subscribers. This shift reflects a broader industry pivot towards ad-supported models, even for platforms that initially launched without ads.

1 year ago•Source: Business Insider

The Economics of Streaming Giants and the Netflix Effect

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4.63 min•2 years ago

The Economics of Streaming Giants and the Netflix Effect

Streaming platforms are grappling with the decision of whether to expand or trim their libraries of licensed TV series and movies. While some platforms have seen overall catalog growth, others have made significant cuts. Licensed content continues to be a major draw for viewers, with a large portion of streaming time spent on these shows and movies. Niche programming is finding success on free, ad-supported platforms. Some streamers are now considering licensing their content to Netflix, which has seen success with shows like "Suits" and legacy HBO series. However, Netflix is unlikely to become a seller of content in return.

via Hollywood Reporter

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