"The Rise of Advertising on Streaming Platforms: A Revealing Chart"

Many streaming platforms, including Netflix, Disney+, and Hulu, are increasingly incorporating ads into their offerings, with a focus on lower-priced ad-supported versions. Data from advertising research firm MediaRadar shows that ad loads have been increasing over the past two years. As streamers and customers become more accustomed to ads, there is a trend towards jamming more ads onto screens, potentially testing the tolerance of subscribers. This shift reflects a broader industry pivot towards ad-supported models, even for platforms that initially launched without ads.