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Watermarks

All articles tagged with #watermarks

technology1 year ago

"Snapchat Implements AI Watermarks for Image Transparency"

Snap plans to add watermarks, in the form of a translucent version of its logo with a sparkle emoji, to AI-generated images on its platform, with the intention of denoting images created using its AI-powered tools. The company also aims to improve AI safety and moderation by adding context cards to AI-generated images and implementing additional testing to minimize potentially biased AI results. This move follows previous controversy around its AI chatbot and reflects Snap's efforts to provide equitable access and expectations for all users, particularly in AI-powered experiences.

via TechCrunch|
#ai#image-generation#snap
technology1 year ago

"Meta Introduces Enhanced Watermarking and Labeling for AI-Generated Images"

OpenAI's image generator DALL-E 3 will now include watermarks from the Coalition for Content Provenance and Authenticity (C2PA) in its image metadata, visible as a CR symbol in the top left corner. This move aims to provide provenance information about AI-generated content and increase trustworthiness, aligning with the Biden administration's directive on AI. However, the effectiveness of these watermarks in preventing misinformation is limited, as they can be easily removed, and social media platforms often strip metadata from uploaded content.

via The Verge|
#c2pa#dall-e-3#image-generation
technology2 years ago

Apple's iPhone 15 Boxes Feature Hidden Watermarks for Authenticity Verification

Apple has introduced a new invisible watermarking system on iPhone 15 boxes to help verify device authenticity and prevent scams. By shining a UV light on the box, watermarks and a QR code are revealed, which can be used to verify the device. While concerns remain about scammers replicating the watermark, the QR code adds an extra layer of security. Customers buying from big retailers are less likely to encounter fake devices, but the resale market and smaller vendors are at higher risk. It is advised to check the device serial number and look for any signs of manipulation on the box to avoid scams.

via AppleInsider|
#apple#authenticity#iphone-15
technology2 years ago

"Google's AI Watermarking Tool Addresses Image Authenticity Concerns"

Google has introduced SynthID, an invisible and permanent watermarking technology for AI-generated images to combat the spread of misinformation. The watermark, embedded directly into images created by Imagen, remains even after modifications. SynthID can also scan incoming images to identify the likelihood of being AI-generated. While not perfect, Google's internal testing shows its accuracy against common image manipulations. SynthID is currently available in beta to some customers of Vertex AI and may expand to other Google products or third parties. As deepfake and manipulated content become more realistic, tech companies are striving to find reliable ways to identify and flag such content. Google's approach joins other efforts, including the Coalition for Content Provenance and Authenticity (C2PA), in tackling the challenge of tracking content provenance and protecting the perception of reality.

via CNN|
#ai-generated-images#deepfakes#google