All articles tagged with #vita coco
Several stocks are experiencing significant movement midday, including Vita Coco, Archer-Daniels-Midland, and Gilead Sciences. The market data is showing real-time snapshots and delayed information of these stocks and others, reflecting the ongoing fluctuations in the global business and financial landscape.
Michael Kirban, co-founder of Vita Coco, attributes the success of his coconut water company to his competitive mindset. Kirban turned competitive threats into motivation, driving Vita Coco from a startup to an industry-leading giant with a market capitalization of $1.52 billion. The intense rivalry with Zico, a direct competitor, fueled Kirban's determination to outperform. Vita Coco strategically partnered with Keurig Dr. Pepper to match Zico's distribution reach while safeguarding its equity. Kirban's prediction about Zico's partnership with Coca-Cola came true, as Zico's founder eventually expressed regret and bought back the company. Kirban emphasizes the importance of embracing competition and thriving under pressure to achieve success.
Michael Kirban, co-founder and executive chairman of The Vita Coco Company, shares how his beverage company took on Coca-Cola after the beverage giant bought a stake in Vita Coco's biggest competitor, Zico. Despite the initial shock, Kirban rallied his team and focused on growing the coconut water category. Through strategic partnerships, including endorsements from celebrities like Madonna and Matthew McConaughey, and a distribution deal with Keurig Dr Pepper, Vita Coco became a dominant player in the market, commanding nearly 50% of the U.S. coconut water market and achieving a market cap of $1.6 billion. Meanwhile, Zico struggled under Coca-Cola's ownership and was eventually reacquired by its founder. Kirban emphasizes the importance of creating opportunities and embracing the possibility of failure in order to achieve success.