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Viralproducts

All articles tagged with #viralproducts

businessconsumer-trends2 years ago

"Exploring the Popularity of the Stanley Cup in Sports Culture"

Stanley tumblers, specifically the limited-edition Starbucks x Stanley Quencher, have gone viral, causing chaos at Target stores with some items being resold for over $100 on eBay. The brand, which celebrated its 110th anniversary last year, has seen a resurgence in popularity due to social media influence and strategic marketing, including a focus on female consumers. Despite the aim for sustainability, some fans collect the tumblers without using them. Stanley's annual sales are projected to top $750 million in 2023, a significant increase from $73 million in 2019.

via KTLA Los Angeles|
##businessconsumer-trends#consumerbehavior
lifestyle-and-consumer-trends2 years ago

"The Viral Frenzy Behind Target's Exclusive Stanley Tumblers on TikTok"

Customers are flocking to Target stores to get their hands on a limited-edition pink Stanley tumbler, a collaboration between Target and Starbucks, causing scenes reminiscent of Black Friday. The tumblers, which won't be restocked and are already sold out in many places, are being resold for double the price on secondary markets. The Stanley tumbler gained viral fame for its design, including a straw and handle, and its ability to fit in car cupholders. Despite some backlash over perceived overconsumption, the tumbler's popularity continues, with viral moments on TikTok contributing to its demand.

via The Columbus Dispatch|
##consumerbehavior#lifestyle-and-consumer-trends
lifestyle-and-consumer-trends2 years ago

"Stanley Cups: The Viral Sensation Causing Frenzy at Target and Starbucks"

Gen Z trend forecaster Casey Lewis predicts the decline of the Stanley cup's popularity, suggesting that the travel tumbler's adoption by adults signals its peak and impending fall from youth favor. Despite recent chaos over limited editions, like the Valentine's Day and Starbucks collaborations, Lewis notes that once a trend is embraced by both younger children and adults, the 'cool youth' tend to move on, as seen with past trends. The forecaster also speculates that the focus may shift away from "It" water bottles altogether, likening the Stanley cup craze to a collectible flex similar to Beanie Babies.

via Daily Mail|
##consumerbehavior#genz
businessconsumer-trends2 years ago

"Target Shoppers Scramble for Limited-Edition Pink Stanley Cups Amid Valentine's Frenzy"

Target's limited-edition Valentine's Day collection of Stanley tumblers, featuring oversized rose-hued stainless steel insulated cups, has caused a shopping frenzy, with items selling out quickly. The collection, which included a 40-ounce mug and smaller tumblers with Valentine's messaging, was launched on December 31 and will not be restocked, although future collaborations are expected in 2024. The Stanley brand has seen a resurgence in popularity, especially among younger consumers, due to the functionality and design of their products, such as the Quencher cup that fits in vehicle cup holders and maintains temperature for extended periods.

via CNN|
##businessconsumer-trends#limitededition
lifestyle-and-consumer-trends2 years ago

"Stanley Tumbler Craze: From Target Lines to eBay Resales"

The Stanley Tumbler, particularly the insulated 40-oz model, became a viral sensation among Gen Z, dominating holiday gift lists and causing frenzies at retail releases. However, trend expert Casey Lewis predicts the trend is at its peak and will soon decline as the product's popularity among tweens may lead older Gen Z individuals to move on. Despite the potential downturn, the tumblers' features like insulation and durability have made them a cultural phenomenon, with limited editions selling for high prices on resale markets.

via New York Post |
##consumerbehavior#genz