"Target Shoppers Scramble for Limited-Edition Pink Stanley Cups Amid Valentine's Frenzy"

Target's limited-edition Valentine's Day collection of Stanley tumblers, featuring oversized rose-hued stainless steel insulated cups, has caused a shopping frenzy, with items selling out quickly. The collection, which included a 40-ounce mug and smaller tumblers with Valentine's messaging, was launched on December 31 and will not be restocked, although future collaborations are expected in 2024. The Stanley brand has seen a resurgence in popularity, especially among younger consumers, due to the functionality and design of their products, such as the Quencher cup that fits in vehicle cup holders and maintains temperature for extended periods.