"Stanley Cups: The Viral Sensation Causing Frenzy at Target and Starbucks"

TL;DR Summary
Gen Z trend forecaster Casey Lewis predicts the decline of the Stanley cup's popularity, suggesting that the travel tumbler's adoption by adults signals its peak and impending fall from youth favor. Despite recent chaos over limited editions, like the Valentine's Day and Starbucks collaborations, Lewis notes that once a trend is embraced by both younger children and adults, the 'cool youth' tend to move on, as seen with past trends. The forecaster also speculates that the focus may shift away from "It" water bottles altogether, likening the Stanley cup craze to a collectible flex similar to Beanie Babies.
Topics:business##consumerbehavior#genz#lifestyle-and-consumer-trends#stanleycups#trendforecasting#viralproducts
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- Latest Stanley cup release flying off shelves in Target stores across country: video Fox Business
- When did Stanley cups become popular? Drink tumblers make viral craze Courier Journal
- This Sought-After Travel Cup Is The New Rare Pokémon Card Kotaku
- Stanley cups generating long lines outside Starbucks and Target ABC News
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