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Venue Naming Rights

All articles tagged with #venue naming rights

sports5 months ago•3 min saved

LA28 Olympics to be first to sell venue naming rights

Los Angeles Olympics plans to sell naming rights for several venues, breaking IOC tradition, to generate additional revenue, with deals already in place with Honda and Comcast, and up to 19 temporary venues potentially available for sponsorship, marking a significant shift in Olympic branding and funding strategies.

via ESPN|

#2028-games #ioc-policy-change #los-angeles-olympics

sports5 months ago•4 min saved

LA28 Olympics to sell venue naming rights, breaking tradition

The 2028 Los Angeles Olympics will be the first to allow corporate sponsor names on venues, a shift from traditional policies, to boost revenue and reduce costs, with existing sponsors retaining rights and new opportunities opening for branding, all while maintaining the 'clean venue' policy for the field of play.

via Los Angeles Times|

#2028-olympics #ioc #la-olympics