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Varsity Spirit

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Cheerleading Mogul Jeff Webb Dies After Pickleball Injury
politics3 hours ago

Cheerleading Mogul Jeff Webb Dies After Pickleball Injury

Jeff Webb, 76, founder of Varsity Spirit and the Universal Cheerleading Association and a conservative media magnate who mentored Charlie Kirk, died after complications from a head injury suffered in a pickleball accident; his death was confirmed by Varsity Spirit. Webb helped pioneer modern cheerleading and built a media empire, including Human Events and purchasing The Post Millennial. He is survived by his wife Gina, son Jeffrey, daughter Caroline, and two grandchildren, with tributes flowing from conservative circles.

Jeff Webb, Architect of the Modern Cheer Empire, Dies at 76
business4 hours ago

Jeff Webb, Architect of the Modern Cheer Empire, Dies at 76

Jeff Webb, founder of Varsity Spirit, built a multibillion-dollar cheerleading empire by creating the camps, competitions and governing bodies that dominate the sport; by 2004 Varsity claimed ~90% market control and over $150 million in revenue, and it was later sold for $1.5 billion with Webb leaving in 2020. He then led the International Cheer Union and pushed for Olympic recognition, despite antitrust lawsuits accusing monopolistic practices. Webb died at 76, with Varsity Spirit announcing his death and the International Cheer Union citing a tragic accident causing a severe head injury. He is survived by his wife and children.