"Mastering Google Ads: Advanced Optimization Techniques"
To optimize Google Ads campaigns, marketers should focus on providing the best data possible to AI, use value rules to focus engines on what matters to their business, layer audience and business insights on top of a data-centric foundation, use CPA or ROAS as a campaign's steering wheel, set minimum and maximum bids for automated strategies, consolidate data to minimize fragmentation, use RSA variant testing, and always add audiences and exclusions. Additionally, labels should be used for monitoring purposes when implementing changes.