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Tracking Protection

All articles tagged with #tracking protection

technology2 years ago

"Google's Evolving Approach to Third-Party Cookies: A European Perspective"

Google is introducing a new feature on its Chrome browser called Tracking Protection, allowing users to switch off third-party cookies and restrict data shared online for personalized advertising. A recent survey by Eurostat shows that cookie skepticism is particularly high in Finland, where around two thirds of respondents have tried preventing or restricting cookies using their browser settings, while in Italy, the figure is only around one in four. Google has already introduced tracking protection for one percent of all Chrome users worldwide, with plans to make the feature available to everyone in the second half of 2024.

via Statista|
#chrome-browser#cookies#google
technology2 years ago

"Google Disables Third-Party Cookies in Chrome, Impacting 30M Users and Shifting Ad Strategies"

Google is initiating a significant privacy update by automatically blocking third-party cookies for 30 million Chrome users, which is about 1% of its user base, starting January 4. This move is part of a broader plan to eliminate cookies entirely by the end of 2024. To balance user privacy with its advertising business, Google is introducing 'Tracking Protection' to prevent cross-site tracking and 'Ad Topics' to deliver relevant ads based on users' browsing topics, rather than using cookies to track individual browsing data.

via Hindustan Times|
#chrome#cookies#google
technology2 years ago

Google's Cookie Purge: What it Means for Millions

Google is starting to turn off third-party cookies for a random selection of one percent of Chrome users, about 30 million people, as part of its Privacy Sandbox initiative. This feature called 'Tracking Protection' will limit websites from using third-party cookies to track users' browsing behavior for advertising purposes. Users will see a notification on the Chrome browser, and those who want to continue using third-party cookies can re-enable them. Google plans to completely phase out third-party cookies for all users by the second half of 2024. The change aims to improve privacy online but has raised concerns about Google's dominance in the online advertising market.

via Daily Mail|
#cookies#google#online-advertising
technology2 years ago

Google Announces Major Changes to Cookie Tracking in Chrome

Google has announced that starting from January 4, 2024, it will block third-party cookies by default in Chrome for 1% of users, following in the footsteps of rival browsers such as Mozilla Firefox and Apple Safari. The move aims to address the long-standing privacy concerns associated with third-party cookies, which enable ad tracking and data compilation. Google's Privacy Sandbox project, designed to find an alternative to third-party cookies, has faced opposition from ad tech rivals. The UK's Competition and Markets Authority (CMA) has set commitments to ensure Google implements its Privacy Sandbox transition fairly. The company plans to roll out Tracking Protection, a feature that limits cross-site tracking, to a wider audience in the second half of 2024, subject to addressing any remaining competition concerns from the CMA.

via The Register|
#chrome#google#privacy
technology2 years ago

Google Announces Complete Third-Party Cookie Deprecation by 2024

Google is set to test its new Tracking Protection feature in Chrome, which aims to block third-party cookies used by websites for tracking user activity. The testing will initially be rolled out to one percent of Chrome users globally starting on January 4th. Google plans to gradually phase out the use of third-party cookies for all users by the second half of 2024. The company's approach aims to provide anonymized user browsing data to advertisers through Google-provided APIs, striking a balance between user privacy and advertising needs. However, competitors and privacy advocates remain skeptical, and regulators like the UK's CMA are monitoring the situation to ensure fair competition.

via The Verge|
#chrome#google#privacy