Google's Cookie Purge: What it Means for Millions

Google is starting to turn off third-party cookies for a random selection of one percent of Chrome users, about 30 million people, as part of its Privacy Sandbox initiative. This feature called 'Tracking Protection' will limit websites from using third-party cookies to track users' browsing behavior for advertising purposes. Users will see a notification on the Chrome browser, and those who want to continue using third-party cookies can re-enable them. Google plans to completely phase out third-party cookies for all users by the second half of 2024. The change aims to improve privacy online but has raised concerns about Google's dominance in the online advertising market.