"Fast fashion giants take action to reduce environmental impact and waste"
The fashion industry's waste problem is accelerating with the rise of fast fashion, and almost all clothing eventually ends up in a landfill. The industry contributes significant greenhouse gas emissions, and its carbon footprint is predicted to account for over 25% of the world's global carbon budget by 2050. Recycling old clothing into new clothing has barely made a dent in the industry, with less than 1% of textiles produced for clothing being recycled into new clothing. However, startups such as Evrnu, Renewcell, Spinnova, and SuperCircle are developing new business models to tackle the complexity of the fashion recycling problem. Major brands such as Levi's, Adidas, and Zara are also making progress in their attempts to fashion a circular economy.