A poll of 1,000 women reveals that women wearing weighted vests, a wellness trend, are politically engaged and could be key swing voters in the 2026 elections, with a balanced political split and high engagement among suburban, educated, and higher-income women under 45.
Focus groups in Georgia reveal that swing voters oppose GOP redistricting efforts once they understand the context, and express concerns about the economy and AI, highlighting potential challenges for Republicans in the midterms.
A focus group of swing voters expressed concerns over Elon Musk's close relationship with President-elect Donald Trump, with none viewing it positively. Participants were wary of Musk's influence, fearing it might benefit his businesses like Tesla. The group also discussed Robert F. Kennedy Jr.'s controversial appointment as health secretary, with mixed reactions. Most voters want Trump to prioritize economic issues over political retribution. The focus group consisted of battleground-state voters who had switched their support between Trump and Biden in previous elections.
Democratic Sen. Tammy Baldwin faces the challenge of maintaining appeal in rural Wisconsin, where some voters plan to vote for Donald Trump while supporting her. Baldwin, bracing for a tough re-election race, is focusing on rural campaigning and has been engaging with farmers to address their concerns. Meanwhile, swing voters in Pennsylvania have shown surprising interest in Robert F. Kennedy Jr. as a potential change candidate, reflecting dissatisfaction with the major parties.
Former South Carolina Gov. Nikki Haley is polling better against President Joe Biden than former President Donald Trump, leading Biden by 4 points in the latest averages. Polls indicate that Haley would assemble a different electoral coalition than Trump, attracting independent and moderate voters who would vote for Biden in a rematch with Trump but switch to Haley when she's the GOP nominee. Haley's appeal lies in her ability to grab the middle of the electorate along partisan and ideological lines, drawing in swing voters who have mixed views of Biden's job performance. Additionally, Haley has the potential to close the gender gap and bridge the class divide within the Republican Party. However, she still faces an uphill battle to secure the nomination.
Former President Trump's recent statements on health care, immigration, and other issues have caught GOP senators off guard and created political challenges for Republicans seeking to regain the Senate majority. Trump's declaration to repeal and replace the Affordable Care Act, along with his extreme immigration proposals, are unlikely to resonate with swing voters in key states. GOP lawmakers express confusion and lack of consensus within their party on these policy matters, with some senators cautioning against Trump's rhetoric on immigration as it may alienate moderate and independent voters. Additionally, Trump's call to impeach President Biden and his push to pause U.S. assistance to Ukraine have further unsettled Republican senators. Many senators are skeptical of Trump's policy proposals and urge him to provide concrete plans rather than empty promises.
Pennsylvania swing voters expressed their lack of enthusiasm for a potential rematch between President Biden and former President Trump, with some describing their emotions as "depression" and feeling "stuck." Despite concerns over Biden's age and Trump's behavior, one voter stated that he would still vote for Biden even if he was "dead," emphasizing his love for American democracy. Polls show a close race between the two candidates in Pennsylvania, with Trump slightly ahead in one poll.
President Joe Biden's re-election campaign has launched a new ad targeting Republicans on abortion, featuring clips of Republicans discussing the end of Roe v. Wade and calling for national limits on abortion. The $25 million ad campaign will run online and in battleground states, aiming to highlight what the campaign calls Republicans' "extreme, losing positions." The reversal of Roe v. Wade remains deeply unpopular with voters, and Democrats believe that exploiting candidates' vulnerabilities on issues like abortion could influence swing voters.
The National Republican Congressional Committee (NRCC) is using Donald Trump's indictment to raise funds, but this strategy risks alienating swing voters. The NRCC had its best fundraising days of the year around the time of Trump's previous indictment, and Trump's legal woes are helping the NRCC through tough times. However, swing-district members are in a tough bind between the GOP primary voter base and the broader November electorate. Trump has worked so well as a fundraising draw that his attorneys sent cease-and-desist letters to the RNC, NRCC, and NRSC, asking the committees to stop using his name and likeness to raise money.
Republican candidates must confront the abortion issue head-on to win swing voters in the 2024 election, according to RNC chairwoman Ronna McDaniel. She said that the GOP's failure to prioritize the issue in 2022 led to a Democratic victory, and that Republicans must put Democrats on the defensive by painting them as extreme. McDaniel also stressed the importance of unity within the party and pledged to encourage all candidates to back the Republican nominee for the White House after a hard-fought primary.
Despite concerns over President Biden's age, polling and academic research suggest that it may matter less to voters than their responses to polls indicate. Americans often express concern about aging leaders, but that hasn’t stopped them from voting for older candidates. In a polarized era, party loyalty is far likelier to determine voters’ choice. Mr. Biden’s age may ultimately matter most to swing voters who are open to backing either party, giving them outsize clout to pick the winner.
President Joe Biden's approval rating is hovering in the low 40s, with significant cracks in approval among independents, suburban voters, and left-leaning demographic groups. While Biden's approval rating might overstate his electoral position, he faces a distinct lack of enthusiasm for his candidacy among Democrats. However, Biden is still running neck-and-neck with Trump and Florida Gov. Ron DeSantis in general-election matchups and winning most Democrats in the process.