Melania documentary stalls in second weekend amid Super Bowl box-office lull
The Amazon MGM–released Melania documentary expanded to 300 more theaters in its second weekend but tumbled 67% to about $2.4 million, bringing its U.S. total to roughly $13.4 million and fueling concerns about its profitability given its $75 million all-in price ( ~$40M for rights plus ~$35M marketing). In the broader market, Super Bowl weekend drew audiences away from cinemas, with ‘Send Help’ leading domestic box office at about $10 million, followed by titles like ‘Solo Mio’ and ‘Iron Lung’ as studios leaned into TV ads during the game.






