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Subscriptionchurn

All articles tagged with #subscriptionchurn

"Rising Costs and Poor Content Spark Mass Cancellations of Streaming Services"

Originally Published 2 years ago — by Fortune

Streaming services like Netflix, Hulu, and Prime are facing a "streaming purge" as customers cancel subscriptions due to rising costs, increased ad presence, and dissatisfaction with content. The monthly churn rate for major streamers has risen to 6.3%, with nearly a quarter of subscribers canceling at least three services in the past two years. Companies are responding by raising prices, introducing ad-supported tiers, and bundling services to offer more value. Despite these changes, Americans are still consuming more streaming content than ever, though they are becoming more selective with their spending amidst a general increase in the cost of living and a desire for quality content.

business business-and-economy adsupport business-and-economy contentfatigue priceincreases streamingservices subscriptionchurn

"Cutting Costs on Streaming: The Rise of Serial Subscription Cancelers"

Originally Published 2 years ago — by KOMO News

Recent data indicates a rise in the churn rate for major streaming services in the U.S., with the monthly churn rate increasing from 5.1% in November 2022 to 6.3% in November 2023. A growing number of consumers, referred to as "serial churners," are canceling and resubscribing to services as they seek value for money. These users often cancel three or more services within two years but tend to resubscribe within months. Streaming companies are expected to offer more bundle deals and promotions in response to this trend. Despite the challenges, some companies like Netflix are reaching profitability, highlighting the complex nature of the streaming business.

business business-and-economy business-and-economy consumerbehavior serialcancelers streamingindustry streamingservices subscriptionchurn