"Rising Costs and Poor Content Spark Mass Cancellations of Streaming Services"
Originally Published 2 years ago — by Fortune
Streaming services like Netflix, Hulu, and Prime are facing a "streaming purge" as customers cancel subscriptions due to rising costs, increased ad presence, and dissatisfaction with content. The monthly churn rate for major streamers has risen to 6.3%, with nearly a quarter of subscribers canceling at least three services in the past two years. Companies are responding by raising prices, introducing ad-supported tiers, and bundling services to offer more value. Despite these changes, Americans are still consuming more streaming content than ever, though they are becoming more selective with their spending amidst a general increase in the cost of living and a desire for quality content.