All articles tagged with #brand revival
Starbucks CEO Brian Niccol sees signs of success in his 'Back to Starbucks' plan, highlighted by positive Reddit feedback emphasizing customer service values, as the company aims to revive its cozy, community-focused image through store redesigns and improved service, despite challenges with mobile orders and automation.
A group of original Hooters founders is buying back 111 locations from bankruptcy with a $40 million plan to restore the brand's original, more wholesome image and revive its popularity, driven by their emotional connection and a sense of moral obligation to preserve the iconic chain.
Macy's CEO Tony Spring is implementing a comprehensive turnaround strategy focused on improving store presentation, customer service, and brand partnerships to revive the historic retailer amid years of decline, with early signs of success and a renewed cultural reset.
Bed Bath & Beyond is making a comeback with a new store in Nashville under a slightly different name, Bed Bath & Beyond Home, managed by The Brand House Collective. The store will honor legacy coupons to attract customers, and additional locations are planned. This marks a significant step in the company's attempt to revive its brand after bankruptcy and store closures, though its financial struggles remain a concern.
Barneys New York, a bankrupt retailer, has found new life under a new owner that specializes in revitalizing dying brands, showcasing the lucrative world of brand revival.
Ty Warner, the billionaire creator of Beanie Babies, has expressed his willingness to reconnect with Lina Trivedi, a former employee who played a significant role in fueling the plush toy's craze. Trivedi had called out Warner for diminishing her contributions in a recent interview. Warner, who had previously criticized a film about his company's collapse, now wishes to catch up with Trivedi and wishes her the best. Trivedi, who left the company in 1998, wants to explore reuniting with Warner to revitalize the Beanie Babies brand by updating the famous poems that accompanied the toys.
Anheuser-Busch heir Billy Busch is serious about his offer to buy back the struggling brewing company and has met with investment banking companies to explore the possibility. Following the fallout over Bud Light's partnership with transgender influencer Dylan Mulvaney, the company has faced significant losses in revenue and market value. Busch believes he could purchase the company for a "great price" and plans to return to the company's traditional values in advertising. Investment banking companies have expressed interest in helping him develop a buyback deal.
The founders of Crumbs Bake Shop, which went bankrupt in 2014 after being acquired for $66 million, say they have no regrets about selling the business. The couple has since bought back the brand and revived it with a range of cupcakes and cookies. The business is now funded by the Bauers and a round of funding from friends and family. Despite their previous experience, the Bauers are not ruling out selling the business again.