Starbucks has confirmed that the popular pink Stanley Quencher cup, released in collaboration with Stanley on January 3rd and sold exclusively at Target stores, will not be restocked after selling out. The cup, part of a promotion for Starbucks' new winter menu and expanded "Bring Your Own Cup" policy, has seen a fervent response from fans, some of whom are reselling the item at significantly higher prices online. While this particular cup won't be available, customers can still find other Stanley cup colors at various retailers.
Gen Z trend forecaster Casey Lewis predicts the decline of the Stanley cup's popularity, suggesting that the travel tumbler's adoption by adults signals its peak and impending fall from youth favor. Despite recent chaos over limited editions, like the Valentine's Day and Starbucks collaborations, Lewis notes that once a trend is embraced by both younger children and adults, the 'cool youth' tend to move on, as seen with past trends. The forecaster also speculates that the focus may shift away from "It" water bottles altogether, likening the Stanley cup craze to a collectible flex similar to Beanie Babies.
Limited edition pink Stanley Quencher Starbucks cups, retailing for $49.95 at Target, are causing a frenzy as they resell online for hundreds of dollars. Buyers are going to extreme lengths, including camping outside stores and braving chaotic crowds, to purchase these sought-after items. Some are even attempting theft. The cups are listed for $250 to $280 on eBay and $225 to $300 on Mercari, driven by their popularity on social media platforms like Instagram and TikTok, highlighting the classic scenario of high demand and low supply.
Target's limited-edition Valentine's Day collection of Stanley tumblers, featuring oversized rose-hued stainless steel insulated cups, has caused a shopping frenzy, with items selling out quickly. The collection, which included a 40-ounce mug and smaller tumblers with Valentine's messaging, was launched on December 31 and will not be restocked, although future collaborations are expected in 2024. The Stanley brand has seen a resurgence in popularity, especially among younger consumers, due to the functionality and design of their products, such as the Quencher cup that fits in vehicle cup holders and maintains temperature for extended periods.
Target's release of limited-edition "Galentine's Day" Stanley cup tumblers caused chaos in stores, with customers lining up as early as 3 a.m. to purchase them. The tumblers, available in Target red and "Cosmo pink," sold out within minutes and are now being resold on platforms like eBay for up to $240, significantly higher than the original price of $49.99. This event marks the third collaboration between Target and Stanley.
Target's release of limited-edition "Galentine's Day" Stanley cup tumblers caused a shopping frenzy, with customers lining up from as early as 3 a.m. to purchase them. The tumblers, available in Target red and "Cosmo pink," sold out within minutes, reminiscent of Black Friday chaos. Originally priced at $49.99, the cups are now being resold for up to $240 on platforms like eBay. This marks the third collaboration between Target and Stanley.
The release of limited edition Stanley cups in Valentine's Day colors has caused a shopping frenzy at Starbucks and Target stores nationwide, with the items selling out quickly and appearing on resale sites at inflated prices. Long lines and viral social media moments underscore the demand for these trendy water bottles, which have seen a resurgence in popularity, particularly among Gen Z, thanks to social media. Despite the chaotic launch and the prediction of fading trends, Stanley's significant revenue growth indicates a strong market presence, with the company focusing on innovation to keep up with consumer interest.
The release of Starbucks' exclusive pink Stanley tumblers at Target stores has led to a shopping frenzy, with customers lining up as early as 3 a.m. to purchase the limited "Galentine's Day" collection. The tumblers, which were first released in May and again in November, are being resold online for up to four times their original price. Despite measures to limit purchases, the high demand has caused quick sellouts and chaotic scenes at various Target locations nationwide.
In North Texas, eager shoppers queued up at Target stores as early as 3 a.m. to purchase an exclusive pink Starbucks Stanley tumbler, part of the "Galentine's Day" collection and a hit on TikTok. Despite strict purchase limits, the tumblers, priced at $49.95, sold out quickly and were later resold on eBay for up to $220.
