All articles tagged with #sports leagues
Originally Published 4 months ago — by CNBC
Ultra-wealthy families and their investment firms are increasingly investing in sports, including major leagues, social clubs, and emerging sports, viewing these as long-term, inflation-hedging assets with passion-driven and value creation motives, despite a cautious approach towards women’s leagues and minor sports.
Originally Published 1 year ago — by NBC Sports
The United Football League (UFL) debuted with so-so attendance, drawing 14,153 fans for the opening game and 9,444 for the second game. The challenge of spring football leagues lies in attracting fans and avoiding shots of empty stands, with the timing of the UFL's launch during the NCAA basketball tournament and baseball season adding to the difficulty. The league will need to generate larger crowds and strong television ratings to establish itself in the competitive sports market.
Originally Published 1 year ago — by RealGM.com
Sports leagues are suspicious of a joint streaming service announced by ESPN, Warner Bros. Discovery, and Fox Corp, fearing that it could lead to reduced media rights fees as a combined entity may bid for live-game rights. The NBA is likely to expand its partners to four by extending with ESPN and TNT while adding Amazon and NBC. Leagues were reportedly blindsided by the announcement, and concerns have been raised about the potential impact on the competition for sports rights.
Originally Published 1 year ago — by The White House
The Biden-Harris Administration has announced a historic partnership with major sports leagues and players associations to promote physical activity and nutrition programming across the country as part of the White House Challenge to End Hunger and Build Healthy Communities. Fourteen sports leagues and players associations have signed agreements with the President’s Council on Sports, Fitness, and Nutrition to expand access to physical activity, integrate nutrition education, and promote healthy lifestyles. The partnership aims to address hunger, reduce diet-related diseases, and close disparities among impacted communities, with commitments from organizations like the NFL, NHL, MLB, NBA, WNBA, MLS, PGA Tour, NWSL, and players associations to promote healthy eating and physical activity through various initiatives and events.
Originally Published 2 years ago — by Sportico
The distribution of sports highlights on social media has become a popular way for fans to consume sports content, with a quarter of avid sports fans preferring highlights over live games. However, sports leagues have traditionally viewed highlights as a marketing opportunity rather than a commercial one. The lack of exclusivity and fractured nature of social media make it challenging to monetize these highlights. While leagues have partnerships with social media networks, the revenue generated from these deals is significantly smaller compared to TV agreements. There is a potential for leagues to sell "flash highlight" packages to media companies, offering timed exclusivity to immediate highlights, which could provide a new financial incentive for monetizing highlights.