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Socialmediatrends

All articles tagged with #socialmediatrends

businessconsumer-trends2 years ago

"Exploring the Popularity of the Stanley Cup in Sports Culture"

Stanley tumblers, specifically the limited-edition Starbucks x Stanley Quencher, have gone viral, causing chaos at Target stores with some items being resold for over $100 on eBay. The brand, which celebrated its 110th anniversary last year, has seen a resurgence in popularity due to social media influence and strategic marketing, including a focus on female consumers. Despite the aim for sustainability, some fans collect the tumblers without using them. Stanley's annual sales are projected to top $750 million in 2023, a significant increase from $73 million in 2019.

via KTLA Los Angeles|
##businessconsumer-trends#consumerbehavior
lifestyle-and-consumer-trends2 years ago

"The Stanley Tumbler Frenzy: From Viral Craze to Target Campouts"

The release of a limited-edition Stanley "Quencher" tumbler for Valentine's Day has led to chaos at Target stores, with customers camping out and even clashing to secure the sought-after item. The 40-ounce tumblers, a collaboration with Starbucks and part of an exclusive Galentine's Collection, have sold out on Target's website and are not expected to be restocked. The frenzy is attributed to the tumbler's status as a fashion accessory and the influence of social media, where the #StanleyTumbler hashtag has been used millions of times. The tumblers are now reselling for high prices on eBay, reflecting their status as a collector's item and fashion statement.

via The New York Times|
##lifestyle-and-consumer-trends#limitededition
businessconsumer-trends2 years ago

"Stanley Cup Frenzy: From Starbucks Chaos to eBay Bidding Wars and Gen Z Trends"

The release of limited edition Stanley cups in Valentine's Day colors has caused a shopping frenzy at Starbucks and Target stores nationwide, with the items selling out quickly and appearing on resale sites at inflated prices. Long lines and viral social media moments underscore the demand for these trendy water bottles, which have seen a resurgence in popularity, particularly among Gen Z, thanks to social media. Despite the chaotic launch and the prediction of fading trends, Stanley's significant revenue growth indicates a strong market presence, with the company focusing on innovation to keep up with consumer interest.

via Detroit Free Press|
##businessconsumer-trends#limitededition
technology-and-social-media2 years ago

"Mastering the Art of 2023 Recap Videos: Trends, Tips, and TikTokification"

The trend of creating 2023 recap videos has exploded on social media platforms like TikTok, with users compiling their year's highlights into short videos, often set to popular music. This phenomenon reflects a broader digital culture where documenting and sharing life experiences online is increasingly normalized, and apps are facilitating this by providing easy-to-use templates and features. While some find the trend a fun way to reflect and share memories, others feel pressured to create engaging content, leading to anxiety and frustration. Despite the mixed reactions, the trend continues to grow, with even meme pages and individuals using the format to reflect on personal and global events of the past year.

via The Washington Post|
##2023recapvideos#contentcreation