"The Stanley Tumbler Frenzy: From Viral Craze to Target Campouts"

1 min read
Source: The New York Times
"The Stanley Tumbler Frenzy: From Viral Craze to Target Campouts"
Photo: The New York Times
TL;DR Summary

The release of a limited-edition Stanley "Quencher" tumbler for Valentine's Day has led to chaos at Target stores, with customers camping out and even clashing to secure the sought-after item. The 40-ounce tumblers, a collaboration with Starbucks and part of an exclusive Galentine's Collection, have sold out on Target's website and are not expected to be restocked. The frenzy is attributed to the tumbler's status as a fashion accessory and the influence of social media, where the #StanleyTumbler hashtag has been used millions of times. The tumblers are now reselling for high prices on eBay, reflecting their status as a collector's item and fashion statement.

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