Instagram's head Adam Mosseri announced that the platform's traditional polished aesthetic is dead due to the rise of AI-generated content, urging creators to adopt a more raw and authentic style as AI makes it increasingly difficult to distinguish real from synthetic media.
Instagram is testing a new 'Trial' feature for Reels, allowing creators to share their content with non-followers first to gauge performance without affecting their main audience. This feature aims to help creators experiment with new content types and receive engagement metrics before deciding to share widely. Trial Reels will initially be available to selected creators and are expected to roll out globally soon.
Instagram has introduced 'trial reels,' allowing creators to test new content formats by sharing reels with non-followers first. This feature helps creators gauge content performance without affecting their existing follower base. Trial reels can be automatically shared with followers if they perform well, based on engagement metrics. The feature aims to encourage experimentation and creativity among creators, and will be available globally to eligible users soon.
Instagram is introducing a feature allowing creators to test experimental reels on non-followers to gauge engagement before sharing with their main audience. This aims to help creators explore new content styles without affecting their established follower base. The trial reels will provide insights on performance, and creators can choose to share successful trials with their followers. The feature is rolling out globally to eligible creators, with a 'Trial' toggle available before publishing a reel.
Instagram has launched 'trial reels,' a feature allowing creators to test new content without it appearing to their followers. This feature, aimed at reducing pressure on creators, enables them to experiment with different content types and share successful trials with their audience later. Trial reels are visible to non-followers and provide performance metrics after 24 hours. This move could give Instagram an edge over TikTok, which lacks a similar feature, and supports creators in exploring new creative avenues without risking their established follower base.
Instagram has introduced new features for its broadcast channels, allowing creators to engage more effectively with their followers. The updates include the ability for followers to reply to messages, participate in prompts, and access insights and best practices. These features aim to foster better interaction and understanding between creators and their audience, with tools to track engagement and tailor content to audience preferences.
Forbes' 2025 30 Under 30 Media list highlights young innovators reshaping the media landscape through new technologies and platforms. Notable figures include Bobbi Althoff, who leveraged TikTok to build a successful podcast, and Tyler Bainbridge, who uses visual collages to engage audiences. The list features a diverse group, with 54% identifying as people of color and 69% as women or non-binary. Innovators like Olivia Joslin and Toshit Panigrahi are also creating platforms to help media companies monetize AI interactions, ensuring quality content thrives in the AI era.
RØDE has launched the Wireless Micro, a compact and user-friendly wireless microphone system designed for content creators using smartphones. The system includes two tiny transmitters and a receiver that connects directly to a smartphone, offering high-quality audio with features like GainAssist for automatic level adjustment. Available in USB-C and Lightning versions, the Wireless Micro is ideal for platforms like TikTok and Instagram, providing consistent sound quality even at a distance. Priced at $149, it is a convenient option for creators seeking reliable audio capture.
Square Enix has announced plans to aggressively apply AI technology to create new forms of gaming content and improve productivity and marketing. In a New Year's letter, President Takashi Kiryu highlighted the potential of generative AI to revolutionize content creation and the creative process itself. While specifics were not provided, the company aims to leverage AI for more immersive AR and VR experiences and sees technological innovation as a significant business opportunity. This move comes amidst broader discussions about the role of AI in gaming and potential restrictions by other companies due to copyright concerns.
The trend of creating 2023 recap videos has exploded on social media platforms like TikTok, with users compiling their year's highlights into short videos, often set to popular music. This phenomenon reflects a broader digital culture where documenting and sharing life experiences online is increasingly normalized, and apps are facilitating this by providing easy-to-use templates and features. While some find the trend a fun way to reflect and share memories, others feel pressured to create engaging content, leading to anxiety and frustration. Despite the mixed reactions, the trend continues to grow, with even meme pages and individuals using the format to reflect on personal and global events of the past year.