Tag

Search Traffic

All articles tagged with #search traffic

business4 months ago

Publishers Sue Google Over AI Summaries Impacting Traffic

Penske Media, publisher of Rolling Stone, has sued Google over its AI Overviews feature, claiming it reduces traffic and revenue by providing summaries that discourage users from clicking through to original content, and argues this practice benefits Google illegally. The case highlights ongoing conflicts between content creators and AI-powered search features, with other publishers also taking legal action against similar practices.

technology7 months ago

Google CEO Highlights Rise in AI-Driven Website Referrals

Google's CEO Sundar Pichai claims that AI Overviews increase traffic to a wide range of websites and that the web ecosystem is growing, with a 45% increase in web pages over two years. He emphasizes that AI enhances user experience and does not harm the web, despite concerns from publishers about AI's impact on traffic and relationships. Pichai also discusses the evolving nature of content creation and consumption, highlighting AI's role in making content more dynamic and cross-format.