All articles tagged with #search revenue
Apple earns 36% of Google's revenue from searches conducted on the Safari browser on Apple devices, according to an economics expert testifying in the antitrust lawsuit against Google. The agreement between Apple and Google, which has been revised multiple times since 2002, has made it difficult for other search engines to compete. If Google loses the lawsuit, Apple may develop its own search engine using its existing search team.
Google ads executive Jerry Dischler testified in the US v. Google antitrust trial, revealing that Google quietly raised ad prices to boost search revenue. Dischler stated that Google tweaks its auction process, potentially raising prices by 5-10% for advertisers without their knowledge. Raising ad prices was a strategy employed by Google during dry spells, and the company made over $100 billion from search ads in 2020. The Department of Justice argues that Google's ability to raise prices with little competition supports its claim of an unlawful monopoly. The trial is expected to continue until next year.