Google's John Mueller emphasizes that traditional SEO remains relevant and that understanding actual audience behavior is crucial, especially as AI and generative engine optimization (GEO) become more prominent. He advises marketers to focus on real usage metrics rather than labels, noting that AI is here to stay and impacts how online businesses should strategize their search and traffic efforts.
Google experts Danny Sullivan and John Mueller emphasize that SEO for AI is fundamentally the same as traditional SEO, focusing on creating authentic, original content across various formats like video and audio. They advise against over-optimization for specific search engines, highlighting that AI search prioritizes quality, engagement, and user-centric content. The key is to produce genuine content that resonates with users, as AI systems are increasingly capable of understanding and ranking original material, making the core principles of SEO still relevant.
Google AI Mode displays different sources for the same query depending on the device, browser, or even refreshes on the same browser, highlighting the dynamic nature of search results and the importance of checking multiple views for optimal AI visibility.
