Tag

Geo

All articles tagged with #geo

technology1 month ago•31 min saved

GEO myths debunked: separating hype from evidence in AI-driven SEO

An SEO expert deconstructs the three most persistent GEO myths—llms.txt, schema markup, and freshness—arguing that there’s little proof these practices boost AI citations and that many ‘AI’ SEO claims are unsupported. He champions evaluating advice with the ladder of misinference, seeking dissenting views, and testing on your own data, while warning against AI workslop and the spread of AI search misinformation. Practical takeaways: use schema markup as a hygiene factor, emphasize genuine freshness where it matters, and verify claims before adopting them.

via Search Engine Land|

#ai #geo #llmstxt

technology1 month ago•2 min saved

Google's John Mueller Discusses SEO, GEO Strategies, and AI Optimization Tools

Google's Danny Sullivan and John Mueller emphasized that hiring an AEO/GEO or purchasing AI-optimization tools is similar to hiring or buying SEO tools, with the key being understanding SEO principles and Google's guidelines first. They advise focusing on creating content for humans rather than solely optimizing for rankings, and caution against tools or practices that go against Google's guidance, as these can lead to penalties. The overall message is that SEO knowledge is crucial, whether doing it yourself or hiring others.

via Search Engine Roundtable|

#aeo #ai-optimization #geo

technology1 month ago•3 min saved

Google's John Mueller Discusses SEO and GEO Strategies

Google's John Mueller emphasizes that traditional SEO remains relevant and that understanding actual audience behavior is crucial, especially as AI and generative engine optimization (GEO) become more prominent. He advises marketers to focus on real usage metrics rather than labels, noting that AI is here to stay and impacts how online businesses should strategize their search and traffic efforts.

via Search Engine Land|

#ai #audience-behavior #geo

technology1 year ago•13 min saved

ChatGPT and AI Trends Revolutionize Search and Automation

The future of search is being reshaped by generative engine optimization (GEO), with AI-driven platforms like ChatGPT, Perplexity, and Google's Gemini integrating real-time search with conversational capabilities. Key trends include the evolving role of entities in search relevance and E-E-A-T (Experience, Expertise, Authority, Trustworthiness), the use of large language models (LLMs) and retrieval-augmented generation (RAG) for real-time updates, and the rise of multimodal and predictive search experiences. Brands must adapt by optimizing for entities, engaging in real-time content, and aligning media assets to remain relevant in this dynamic ecosystem.

via Search Engine Land|

#ai #entities #geo