Heinz's New Sauces: Backed by Celebrities and Collectible Packaging
Heinz is releasing six new sauce flavors called "Sauce Drops," including Creamy Chimichurri, Harissa Aioli, Hatch Chile Ranch, Yuzu Wasabi, Black Garlic Ranch, and Brewery Mustard. The sauces will be launched in select restaurants across the US for a limited time, with a new flavor rolling out each month through November. Heinz has partnered with viral sensations to promote the new creations and receive real-time fan feedback. The company also recently released three new spicy ketchups and a customizable sauce dispenser called Heinz Remix.