The 2025 Formula 1 season marked a historic year with record-breaking attendance, a close championship race won by Lando Norris, a growing and diversifying global fanbase, and cultural milestones like the success of F1 The Movie and the Las Vegas Grand Prix, setting the stage for a transformative 2026 season with new regulations, teams, and races.
The largest concert in U.S. history was held at Michigan Stadium, with about 112,000 fans attending a performance by Zach Bryan, John Mayer, and others, setting a new record for non-festival concerts in North America.
The Nebraska-Creighton volleyball match set an NCAA record with 17,675 attendees, showcasing Nebraska's status as a volleyball epicenter. Nebraska won a thrilling five-set match against Creighton, highlighting the intense rivalry and the growing popularity of college volleyball in Nebraska, with both teams celebrating the historic event and the vibrant fan support.
The WNBA is experiencing record-breaking attendance and viewership, driven by the rookie rivalry between Caitlin Clark of the Indiana Fever and Angel Reese of the Chicago Sky. Sunday's game in Chicago is set to be the most expensive WNBA game in history, with average ticket prices at $271 and the highest at over $9,000. The league has seen its highest-attended and most-watched start to a season ever, highlighting the growing demand and investment in women's sports.
The WWE Royal Rumble at Tropicana Field set a new attendance record with 48,044 fans, marking the largest crowd in the stadium's history. This event also ranked among the top five in the history of the Royal Rumble. Cody Rhodes and Bayley emerged as the winners of the men's and women's rumble, respectively.
The University of Nebraska's women's volleyball team set a new attendance record for a women's sporting event, with over 92,000 fans attending a regular-season match held in the football stadium. This event highlights the growing realization among universities that investing in women's sports can be financially beneficial. More athletic programs are seeing gains from women's sports, challenging the outdated notion that there isn't enough demand. Factors such as rules allowing athletes to profit from their name, image, and likeness, as well as shifting societal views on gender equity, have contributed to greater investment in women's sports. Nebraska's volleyball team, which has consistently led the sport in average attendance, has also benefited from loosened rules on endorsements. While the event is not expected to generate significant revenue, it has generated interest in the program and is likely to have future benefits for both the team and the university.
Taylor Swift fans broke the record attendance at Acrisure Stadium in Pittsburgh, resulting in a boost for local businesses. Burgatory, Shorty's, and Mike's Beer Bar reported increased revenue and record-breaking food sales. The sold-out hotels and merchandise sales also contributed to the economic impact. VisitPittsburgh expects to have hard economic numbers on the impact of the Swift concerts in the next few weeks and hopes to attract more big events to the North Shore.