Nebraska Volleyball Shatters Attendance Records and Secures NIL Deal

The University of Nebraska's women's volleyball team set a new attendance record for a women's sporting event, with over 92,000 fans attending a regular-season match held in the football stadium. This event highlights the growing realization among universities that investing in women's sports can be financially beneficial. More athletic programs are seeing gains from women's sports, challenging the outdated notion that there isn't enough demand. Factors such as rules allowing athletes to profit from their name, image, and likeness, as well as shifting societal views on gender equity, have contributed to greater investment in women's sports. Nebraska's volleyball team, which has consistently led the sport in average attendance, has also benefited from loosened rules on endorsements. While the event is not expected to generate significant revenue, it has generated interest in the program and is likely to have future benefits for both the team and the university.