
Taco Bell Debuts Drink-Centric Live Más Café in California
Taco Bell is testing a new concept called Live Más Café in San Diego, focusing on a beverage-centric menu that includes milkshakes, coffees, and fruity iced drinks. This move aims to tap into the growing beverage market dominated by chains like Starbucks and Dunkin'. The café is part of Taco Bell's strategy to diversify its audience and disrupt the beverage industry, leveraging its strong performance within Yum Brands. The concept was developed with Diversified Restaurant Group, a major Taco Bell franchisee.

