Grimace Takes the Internet by Storm as McDonald's Celebrates His Birthday.
McDonald's has launched a marketing campaign to celebrate the birthday of its iconic character, Grimace, which includes a special meal, a GameBoy Color video game, and Grimace taking over the company's social media accounts. The campaign has turned Grimace into a meme and queer icon, with fans sharing fanart and declaring that Grimace attends Pride events with the Hamburgular and wears heels and a fluffy boa scarf. Despite being a beloved character, it's unclear what Grimace actually is, with some saying he's a tastebud and others insisting he's the embodiment of a milkshake.