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Publicis

All articles tagged with #publicis

business7 months ago•2 min saved

WPP Faces Leadership Changes Amid Client Losses and Industry Competition

WPP is losing its major client Mars to Publicis, marking a significant blow to its client roster and coinciding with the departure of CEO Mark Read. The shift follows Mars' comprehensive review of its agency relationships, aiming to consolidate its media and marketing services, and reflects broader industry shifts and WPP's ongoing struggles to maintain its market position amid a volatile advertising landscape. Despite strategic efforts, WPP faces challenges in regaining momentum as competitors like Publicis and Omnicom continue to grow through acquisitions and strategic moves.

via Digiday|

#advertising #business #mars

legalhealth1 year ago•2 min saved

"Opioid Marketing Settlements Reach $500 Million with Publicis Health and Hikma"

Publicis, a French marketing company, has agreed to pay $350 million in the first-ever opioid marketing settlement, accused of falsely marketing opioids as safe while working on Purdue Pharma’s OxyContin account. The settlement, led by New York and Colorado Attorney Generals, prohibits Publicis from taking on any more opioid clients. Publicis collaborated with consultancy McKinsey to develop Purdue’s "Evolve to Excellence" campaign, which falsely advertised OxyContin to doctors, contributing to the opioid crisis. The company denied wrongdoing but hopes the payment will help combat opioid addiction, while also reaffirming its decision to turn down any future opioid-related projects.

via CNN|

#lawsuit-settlement #legalhealth #opioid-crisis