CDC Shifts Approach to Flu Shot Messaging, Focusing on Reassurance Instead of Fear
The Centers for Disease Control and Prevention (CDC) has launched a new public relations campaign called "Wild to Mild" to reset expectations around the influenza vaccine after finding that some Americans misunderstand its benefits. The campaign aims to avoid scare tactics and emphasizes the growing evidence that flu vaccination reduces the risk of serious outcomes in vaccinated individuals who still get sick. The CDC's surveys show that rates of seasonal flu vaccination have plateaued nationwide following the COVID-19 pandemic. As officials prepare for a potential uptick in infections from COVID-19, flu, and respiratory syncytial virus (RSV) during the colder months, the CDC is also preparing separate efforts to boost awareness around the general pan-respiratory season.