All articles tagged with #product placement
Apple's F1 movie, featuring Brad Pitt, has generated over $40 million in sponsorships from brands like Mercedes and IWC, blurring the lines between cinema and commerce and potentially shaping future film marketing strategies.
A new form of product placement is emerging on social media platforms like TikTok and YouTube, where realistic-looking digital versions of products are being inserted into videos using A.I. technology. This trend offers a new revenue stream for creators and advertisers, and a start-up called Rembrand is at the forefront of this movement. The use of A.I. in product placements could potentially transform advertising, especially as marketers seek to engage younger audiences who often skip or ignore traditional ads.
Chris Pratt will voice Garfield in the upcoming animated comedy film, "The Garfield Movie." The trailer reveals an origin story for the grumpy orange cat and his love for Italian food, particularly lasagna. The movie follows Garfield and his adopted brother Odie as they embark on a hilarious heist after encountering Garfield's biological father. The star-studded cast includes Samuel L. Jackson, Hannah Waddingham, Ving Rhames, and Nicholas Hoult. The film, directed by Mark Dindal, is set to release on May 24, 2024, and features Easter eggs and product placement from Olive Garden.
Product placement in films has become increasingly shameless and prevalent, with movies like Greta Gerwig's Barbie serving as a 114-minute advertisement for Mattel, containing multiple other adverts within it. This trend has picked up pace in recent years, with brands like Chevrolet, Chanel, TAG Heuer, and Birkenstock prominently featured. The effectiveness of product placement is evident, with increased interest and sales reported for the featured products. However, the extent of brand collaborations and payments for placement can be murky. Despite audience resistance in the past, recent surveys suggest that viewers are becoming more accepting of product placement in TV shows and films. With the rise of streaming platforms, product placement regulations vary, and the distinction between content and ads is blurring. As viewers increasingly skip ads, it seems that we are watching more ads than ever before.
Gran Turismo, a film inspired by the real-life experiences of a British teenager turned racing driver through a Nissan-sponsored promotion, is criticized for its excessive and blatant product placement. The movie lacks naturalism in its storytelling and struggles to bring life to its characters. While special effects hint at the potential of embracing video game graphics, the film ultimately falls into blandness. The commercial aspect of the endeavor permeates the entire film, overshadowing any human touch.
The second season of FX's series The Bear featured a shout-out to Bar Keepers Friend Powdered Cleanser, a $6 cleaning product that shoppers say "completely removed stains" from kitchen appliances. The bleach-free cleanser is known for its effectiveness in removing rust, tarnish, mineral deposits, and tough stains from most surfaces. Shoppers have praised its performance, with one reviewer stating that it worked like a breeze and completely removed brown stains. Another shopper described it as a phenomenal household cleaning item, while a third shopper claimed it to be the best stainless steel cleaning product available.