Unveiling the Power and Controversy of Barbie

Product placement in films has become increasingly shameless and prevalent, with movies like Greta Gerwig's Barbie serving as a 114-minute advertisement for Mattel, containing multiple other adverts within it. This trend has picked up pace in recent years, with brands like Chevrolet, Chanel, TAG Heuer, and Birkenstock prominently featured. The effectiveness of product placement is evident, with increased interest and sales reported for the featured products. However, the extent of brand collaborations and payments for placement can be murky. Despite audience resistance in the past, recent surveys suggest that viewers are becoming more accepting of product placement in TV shows and films. With the rise of streaming platforms, product placement regulations vary, and the distinction between content and ads is blurring. As viewers increasingly skip ads, it seems that we are watching more ads than ever before.