All articles tagged with #prime hydration
Logan Paul has filed a defamation lawsuit against boxer Ryan Garcia after Garcia accused Paul's Prime Hydration brand of harming children and posted allegedly fabricated texts from Paul. The feud escalated with Garcia's positive PED tests and a series of inflammatory social media exchanges.
Logan Paul announced a global partnership between his beverage brand, PRIME, and WWE, making PRIME the exclusive "Official Hydration Drink Partner" of WWE with center ring branding at WrestleMania and other events. KSI appeared on SmackDown and received an RKO from Randy Orton on his own logo, following Paul's lesson in keeping an eye out for Orton. The partnership aims to showcase PRIME Hydration at WWE's major events and features bold flavors with added nutritional benefits.
WWE has sold the sponsorship rights for the center of its wrestling ring to Logan Paul and KSI’s Prime Hydration beverage brand, marking the first time a partner's logo will appear in the ring. The deal includes branding at premium live events, match sponsorships, and product activations, with WWE aiming to showcase Prime Hydration across its biggest events. This move follows TKO Group's merger of UFC and WWE, and the recent 10-year deal between WWE's "Monday Night Raw" and Netflix.
Logan Paul's Prime Hydration will be featured on the center of a WWE ring in a historic first as part of a partnership deal, marking the first time a sponsor will be advertised in this prime location. WWE announced the deal during "Friday Night SmackDown" on FOX, with Prime set to have increased exposure at future live events, including WrestleMania and Money in the Bank. This partnership signifies Prime's growing presence in the sports and entertainment industry, as it also holds sponsorship deals with UFC.