Logan Paul's Prime Energy Drink Secures Record WWE Sponsorship Deal

WWE has sold the sponsorship rights for the center of its wrestling ring to Logan Paul and KSI’s Prime Hydration beverage brand, marking the first time a partner's logo will appear in the ring. The deal includes branding at premium live events, match sponsorships, and product activations, with WWE aiming to showcase Prime Hydration across its biggest events. This move follows TKO Group's merger of UFC and WWE, and the recent 10-year deal between WWE's "Monday Night Raw" and Netflix.