Target is ending its longstanding price-match policy that allowed customers to match prices from competitors like Walmart and Amazon, shifting closer to Walmart's policy and potentially impacting price-sensitive shoppers. The change, effective July 28, is driven by limited usage but reflects a strategic move to emphasize Target's value and private-label offerings. Retail experts suggest this may reduce consumer confidence in price consistency but aligns Target more with industry standards.
Target is changing its decade-old price match policy to only match prices at its own stores and website, excluding Amazon and Walmart, starting July 28. The move comes after a challenging quarter for Target, with a 3.8% decline in comparable store sales, influenced by tariffs and customer reactions to its diversity initiatives. The company faces ongoing economic headwinds, including declining consumer confidence and tariff uncertainties, with upcoming earnings scheduled for August 20.
Target is ending its 12-year-old price match policy that matched prices from Walmart and Amazon, effective July 28, 2025, but will continue to match prices internally within Target stores and online for 14 days.
