Target to End Price Matching with Amazon and Walmart in July
Target is ending its longstanding price-match policy that allowed customers to match prices from competitors like Walmart and Amazon, shifting closer to Walmart's policy and potentially impacting price-sensitive shoppers. The change, effective July 28, is driven by limited usage but reflects a strategic move to emphasize Target's value and private-label offerings. Retail experts suggest this may reduce consumer confidence in price consistency but aligns Target more with industry standards.