All articles tagged with #north face
North Face and Cartier have suffered data breaches, with customer names and emails stolen through cyber attacks, highlighting a surge in retail sector cybercrime. North Face experienced a credential stuffing attack, while Cartier's breach involved limited client info. These incidents follow recent attacks on other major retailers, emphasizing the increasing cybersecurity risks faced by the industry.
The North Face's "Summer of Pride" ad campaign featuring a drag queen spokesperson has drawn backlash from conservative consumers on social media. The ad, which invites customers to "come out in nature" with the company's pride collection, has been compared to Bud Light's partnership with a transgender influencer. The North Face's parent company, VF Corporation, defended the ad, stating that the outdoors should be a welcoming and safe place for all. The controversy comes after Target faced criticism for its own Pride collection, including selling "tuck-friendly" swimsuits for transgender people.
Republican Congresswoman Lauren Boebert called for a boycott of North Face over its "Summer of Pride" ad featuring drag queen Pattie Gonia. Boebert's tweetstorm echoed conservative backlash against Bud Light and Target over their LGBTQ campaigns. North Face has also released its 2023 Pride collection, which includes rainbow-clad items for children. Meanwhile, Target has lost $9 billion in the last week since igniting its own controversy over its "PRIDE" line, featuring "tuck-friendly" swimwear and apparel including pro-gay messages for kids.
The North Face is facing a boycott from conservative consumers after releasing an ad campaign featuring drag queen Pattie Gonia promoting their "Summer of Pride" collection. The brand is standing by the campaign, stating that "nature is for everyone". The collection includes rainbow-colored t-shirts and hoodies for teens and adults, as well as camping gear. Shares in VF Corp, The North Face's parent company, have already fallen by seven percent since the ad debuted. Target is also facing backlash for its Pride products, with some items being removed due to concerns for staff safety amid "volatile" behavior from customers.