Controversy surrounds North Face's drag queen ad campaign.

The North Face's "Summer of Pride" ad campaign featuring a drag queen spokesperson has drawn backlash from conservative consumers on social media. The ad, which invites customers to "come out in nature" with the company's pride collection, has been compared to Bud Light's partnership with a transgender influencer. The North Face's parent company, VF Corporation, defended the ad, stating that the outdoors should be a welcoming and safe place for all. The controversy comes after Target faced criticism for its own Pride collection, including selling "tuck-friendly" swimsuits for transgender people.