"Nielsen Report: YouTube and Peacock Lead U.S. TV Streaming Milestones"
TL;DR Summary
Nielsen's latest report shows YouTube's continued dominance in TV streaming, with 8.6% of viewing on television screens and over 1 billion hours of daily content watched. Gen Z favors user-generated content, leading to a surge in top YouTubers' TV watch time. However, TikTok remains strong on mobile devices and is testing longer video uploads, potentially challenging YouTube's dominance. YouTube has also achieved milestones with 100 million paying users for YouTube Music and YouTube Premium, 8 million subscribers for YouTube TV, and over 70 billion daily views for YouTube Shorts.
- YouTube dominates TV streaming in U.S., per Nielsen’s latest report TechCrunch
- Nielsen crowns YouTube #1 Streamer in America 12 months straight! YouTube Official Blog
- YouTube and Peacock Hit New Milestones in Streaming CNET
- Peacock NFL Playoff Game Led Biggest Streaming Day Ever, Nielsen Says Hollywood Reporter
- Total TV Use Hit 4-Year High In January Thanks In Part To Peacock-Only NFL Playoff Game, Nielsen Says Deadline
Reading Insights
Total Reads
0
Unique Readers
1
Time Saved
1 min
vs 2 min read
Condensed
73%
329 → 89 words
Want the full story? Read the original article
Read on TechCrunch