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Adobe Analytics

All articles tagged with #adobe analytics

tv1 month ago•16 min saved

Paramount+ UFC Debut Draws Near-5 Million Live Viewers

Paramount+’s UFC 324 debut drew an average of 4.96 million live viewers (about 7.18 million global households; peak 5.93 million concurrent streams), making it the platform’s largest exclusive live event to date. The card featured Justin Gaethje vs. Paddy Pimblett and Kayla Harrison vs. Amanda Nunes; Paramount also removed pay-per-view charges. Data from Nielsen and Adobe Analytics exclude co-viewing and delayed viewing. The deal grants Paramount access to marquee UFC events and Fight Nights in the U.S. and Latin America, with Australia showing prelims included with subscriptions.

via Deadline|

#adobe-analytics #nielsen #paramount

business1 year ago•1 min saved

Record-Breaking Online Sales Surge Amid Black Friday Discounts

Black Friday online sales are projected to reach a record $10.7 to $11 billion, driven by deep discounts, according to Adobe Analytics. Online spending increased by over 8% from last year, with Thanksgiving Day sales also hitting a record $6.1 billion. Popular purchases include toys, makeup, LEGO sets, and electronics, with 57.6% of sales occurring on mobile devices.

via ABC News|

#adobe-analytics #black-friday #business

business1 year ago•2 min saved

"Amazon Prime Day Set for Record $14B Spending with Top Deals"

Analysts expect record spending of about $14 billion during Amazon's Prime Day event, driven by steeper discounts and new savings on travel items. Despite this, Amazon stock fell in recent trading amid a broader tech sell-off.

via Investor's Business Daily|

#adobe-analytics #amazon #business

business1 year ago•1 min saved

"Amazon Prime Day Set to Break Records with $14B in Sales and Massive Discounts"

Amazon Prime Day is expected to generate a record $14 billion in sales, with $7.1 billion on the first day and $6.9 billion on the second. Adobe Analytics attributes this growth to increased online spending and the popularity of Buy Now, Pay Later services, which have driven $39 billion in spending in the first half of the year. Online prices have been falling, contributing to the surge in consumer demand.

via Fox Business|

#adobe-analytics #amazon #business

business2 years ago•2 min saved

Black Friday 2023 Shatters Online Sales Records

Online Black Friday sales reached a record level of $9.8 billion, a 7.5% increase from the previous year, according to Adobe Analytics. The decline in online prices and strong discounts contributed to the surge in sales, with purchases of electronics, such as smartwatches, TVs, and audio equipment, leading the way. The popularity of Buy Now Pay Later programs also saw a 20% year-over-year increase, with projected usage of $782 million on Cyber Monday. Overall, online shoppers are expected to spend $37.1 billion during Cyber Week, a 5.4% increase from last year.

via Fox Business|

#adobe-analytics #black-friday #business