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Movie Strategy

All articles tagged with #movie strategy

media-and-entertainment1 year ago

Director Cancels 'Wolfs' Sequel Over Trust Issues with Apple

Director Jon Watts has canceled the sequel to the Apple movie "Wolfs," starring George Clooney and Brad Pitt, citing a lack of trust in Apple as a creative partner. Watts expressed surprise at Apple's decision to scale back its movie strategy, which included a limited theatrical release for "Wolfs" before its Apple TV+ debut. Despite Watts' request to not announce the sequel, Apple included it in a press release, prompting Watts to return the sequel's funding and cancel the project.

via TechCrunch|
#apple#jon-watts#media-and-entertainment
entertainment2 years ago

"Netflix's Film Strategy Unaffected by Scott Stuber's Departure, Says Ted Sarandos"

Netflix co-CEO Ted Sarandos stated that the streaming giant's movie strategy will remain unchanged following the departure of film chairman Scott Stuber. Sarandos emphasized the success of Netflix's original films, which have garnered significant viewership and critical acclaim. Stuber, who significantly expanded Netflix's original film output, is expected to depart in mid-March, with a successor to be appointed by chief content officer Bela Bajaria. Upcoming Netflix films for 2024 include projects from renowned directors and stars such as Zack Snyder, Steven Spielberg, Eddie Murphy, and Kerry Washington.

via Variety|
#entertainment#movie-strategy#netflix
entertainment2 years ago

Assessing the MCU's Strategy: Lessons from 'The Marvels' Meltdown

Marvel Studios is reevaluating its movie strategy after the underwhelming performance of "The Marvels," which had the worst opening in the history of the Marvel Cinematic Universe. The film received low audience scores and a mediocre CinemaScore, highlighting concerns about quality control within Marvel. As a result, Marvel and Disney have scaled back the number of superhero films planned for release in 2024, with "Deadpool 3" being the sole offering. Several release dates have been delayed to allow for additional shooting and script development. The article suggests that Marvel's decision to mix and match characters for sequels, rather than focusing on standalone films, may have contributed to the decline in audience interest.

via Hollywood Reporter|
#box-office#entertainment#marvel-studios
entertainment2 years ago

"Netflix's Quality-Driven Film Strategy: Prioritizing Excellence over Quantity"

Netflix is shifting its movie strategy to focus on quality over quantity, aiming to back between 25 and 30 films annually instead of the previous goal of 50. This change has resulted in a strong fall film slate, including a mix of comedies, thrillers, sci-fi adventures, and Oscar contenders. The company is being more selective in the projects it pursues and has passed on or let go of certain films. Netflix's willingness to take risks has allowed it to forge strong creative relationships with filmmakers like David Fincher and the Obamas. While some analysts question Netflix's ability to produce culturally impactful movies, the company remains focused on attracting subscribers rather than prioritizing theatrical releases.

via Variety|
#content-production#entertainment#film-industry