Assessing the MCU's Strategy: Lessons from 'The Marvels' Meltdown

Marvel Studios is reevaluating its movie strategy after the underwhelming performance of "The Marvels," which had the worst opening in the history of the Marvel Cinematic Universe. The film received low audience scores and a mediocre CinemaScore, highlighting concerns about quality control within Marvel. As a result, Marvel and Disney have scaled back the number of superhero films planned for release in 2024, with "Deadpool 3" being the sole offering. Several release dates have been delayed to allow for additional shooting and script development. The article suggests that Marvel's decision to mix and match characters for sequels, rather than focusing on standalone films, may have contributed to the decline in audience interest.