
Polestar Reboots Its Vision, Embraces Color and New Models
Polestar now acknowledges its original “no colors, no rear windows, no conventional generations” plan failed and unveils a reboot: it will keep an EV-only stance but introduce color and more emotional interiors, while laying out a roadmap that includes a 2027 Polestar 2 successor and a 2028 Polestar 7, plus a revised Polestar 4 with a long roof and rear window. The Polestar 5 remains a sedan/GT, and naming conventions aim to avoid locking the brand into past concepts, signaling a shift toward clearer product evolution rather than continual rebranding.












