All articles tagged with #modelo especial
Michelob Ultra has become the best-selling beer in the US, overtaking Modelo Especial, after a challenging year for Anheuser-Busch due to boycotts and social media controversies affecting its flagship Bud Light brand. The brand's growth is attributed to new product launches and targeted marketing efforts amid changing US drinking habits and economic challenges.
Michelob Ultra has become the best-selling beer in the U.S., overtaking Modelo Especial, marking a significant turnaround for AB InBev after challenges faced by Modelo and Bud Light's recent controversies. The shift reflects changing consumer preferences and broader economic factors affecting Constellation's business.
Constellation Brands reports a decline in beer sales, especially among Hispanic consumers, due to the impact of President Trump's immigration policies and related socioeconomic concerns, leading to decreased social occasions and consumer confidence, which has affected their flagship beer Modelo Especial and overall business performance.
On National Beer Day 2024, the US is witnessing a shift in beer preferences, with Modelo Especial surpassing Bud Light as the top-selling beer, while non-alcoholic beer sales have surged by 32.6%. The number of breweries in the US has grown to nearly 10,000, with craft beer sales increasing, but overall beer demand has declined due to competition from products like hard seltzers. Additionally, the price of beer at home has risen, and non-alcoholic beer is becoming a significant segment of the market.
Anheuser-Busch InBev, the parent company of Bud Light, suffered a significant sales decline of over $1 billion in 2023, largely attributed to a controversial advertisement featuring transgender influencer Dylan Mulvaney. The boycott against Bud Light led to a 15% volume decline in North America, impacting revenue and causing repercussions for employees and distributors. Despite this, the company still turned a profit, but its US business growth potential was constrained. Modelo Especial, produced by Constellation Brands, has since surpassed Bud Light as the nation's best-selling beer, while conservative backlash has led to the rise of "woke-free" beer brands like Conservative Dad's Ultra Right Beer.
Constellation Brands, the owner of Modelo Especial and Corona Extra, reported strong earnings and revenue for its fiscal second quarter of 2024, surpassing analysts' expectations. The company experienced double-digit sales growth in its beer business, driven by the success of the Modelo brand family. However, sales of wine and spirits declined. Constellation Brands raised its earnings per share outlook for fiscal 2024 and expects growth and margin improvement in its wine and spirits division in the second half of the year.
Modelo Especial has overtaken Bud Light as America's best-selling beer, with sales surpassing Bud Light's in the wake of the Dylan Mulvaney controversy. Modelo's off-premise beer sales have been consistently higher than Bud Light's, and it currently holds a 9.1 share compared to Bud Light's 7 share. Bud Light's volumes have also declined by 26.7% as it struggles to recover from the public relations disaster. Constellation Brands, the distributor of Modelo, has seen an 11% increase in sales, driven by its beer business, which includes Corona.
Modelo Especial has surpassed Bud Light as the best-selling beer in the US, ending Bud Light's two-decade reign. The shift in sales comes after a boycott of Bud Light due to the controversy surrounding the Dylan Mulvaney ad campaign. Modelo had an 8.34% share of dollars spent on beer compared to Bud Light's 8.28% through August 12. Bud Light's sales have declined significantly, with a 25.9% drop for the week ending July 29. However, there are signs of improvement as Bud Light's decline has slightly slowed in recent weeks. Constellation Brands, the distributor of Modelo, reported better-than-expected earnings, while Anheuser-Busch InBev experienced a drop in revenue and profit.
Modelo Especial has surpassed Bud Light as America's best-selling beer, according to recent data. Sales of Modelo have outpaced Bud Light's at grocery and beer stores throughout 2023, marking the first time Modelo has beaten Bud Light on a year-to-date basis. Modelo's rise to the top was accelerated by Bud Light's declining popularity following a controversy. While Bud Light has seen some improvement in recent weeks, Modelo's success has been attributed to its strong performance among Hispanic drinkers and its efforts to expand its customer base. Other competitors, such as Molson Coors, have also experienced sales growth this year.
Modelo Especial, a Mexican lager, has surpassed Bud Light as the top-selling beer in America, driven by factors such as an increasing preference for imported, more expensive beer among American consumers, a decade-old antitrust deal, and effective marketing campaigns targeting young, non-Hispanic consumers. The rise of Modelo also reflects a shift in consumer tastes towards craft beers, imports, hard seltzers, and canned cocktails. The growing Hispanic population in the US and the cultural appeal of Mexican products among non-Hispanic consumers have contributed to Modelo's success. The acquisition of Grupo Modelo by Constellation Brands in 2013 allowed for increased promotion of Modelo and Corona, further boosting their market presence.
Speculation has arisen that Costco may not restock Bud Light beer after an asterisk, dubbed the "star of death," appeared on the price display above shelves stacked with the beer. Social media users have shared images and videos of unsold cases of Bud Light, while rival brands like Modelo Especial have seen increased demand. Bud Light's sales have been declining, worsened by a backlash over its partnership with transgender influencer Dylan Mulvaney. Sales of Bud Light's sister brands, Michelob Ultra and Busch Light, have also been affected. In contrast, Modelo Especial's sales have risen.
Modelo Especial, produced by Constellation Brands, has become the top-selling beer brand in the United States for the second consecutive month, surpassing Anheuser-Busch InBev's Bud Light. Bud Light's sales have declined following a backlash from conservatives over a social media promotion involving a transgender influencer. The sales of Bud Light and Budweiser dropped significantly, while Modelo Especial saw an increase in sales. The controversy has also affected other AB InBev beer brands, and retailers like Target have faced criticism for their handling of LGBTQ+ merchandise.
Modelo Especial has become the new No. 1 beer in the United States, surpassing Bud Light in store sales for the first time in over two decades. The rise of Modelo Especial can be attributed to its popularity among Latino immigrants, who make up a significant consumer base for the brand. Bud Light's sales have declined by nearly 25 percent, partly due to a right-wing boycott following a controversial incident. Modelo's appeal lies in its taste, which is richer and maltier than light beers but lighter and crisper than IPAs. Changing demographics and tastes are reshaping the American beer market.
Mexican beer brand Modelo Especial has overtaken Bud Light as the top-selling beer brand in the US, with the growing Hispanic drinking age population and a trend towards premiumization cited as the main reasons. Bud Light's sales have continued to decline following the Dylan Mulvaney controversy, in which the brand faced backlash after featuring the transgender activist. NielsenIQ data showed Bud Light sales were down 24.4% compared to a year ago for the week ending June 3, while Modelo Especial passed Bud Light as the top-selling beer brand on a dollar basis for the four-week and single-week period ending June 3.
Anheuser-Busch plans to invest in protecting front line workers' jobs, as well as providing financial support to its wholesale and distribution partners, to prop up its floundering Bud Light brand. Lager Modelo Especial overtook Bud Light in U.S. retail dollar sales for the month ending June 3. Bud Light sales fell to 7.3%, while Modelo Especial sales jumped 12%. Bud Light claimed the crown as the top-selling beer in the U.S. in 2001, but sales fell in recent years as Mexican import beers, seltzers, wines and spirits became more popular.