The Detroit Lions have five players in the top-50 NFL merchandise sales for 2025, with three in the top-20, highlighting their growing franchise value and popularity across various merchandise categories, although their rankings have slightly declined from the previous year.
Cody Rhodes set a new WWE merchandise sales record, generating over $1 million in sales during WrestleMania 40 weekend, surpassing his previous record set at WrestleMania 39. His victory over Roman Reigns also marked him as the newly-minted Undisputed WWE Universal Champion. Additionally, Roman Reigns and Dwayne "The Rock" Johnson also made history at WrestleMania 40, with Reigns becoming the first WWE Champion to headline both nights of a WrestleMania event and The Rock becoming the second wrestler to headline a WrestleMania in four different decades.
Taylor Swift's attendance at NFL games, particularly in support of the Kansas City Chiefs, has significantly boosted the league's brand value and revenue, with a notable increase in teenage girl viewership. Her presence has led to a surge in merchandise sales, benefiting businesses and individuals associated with the NFL. As she prepares to attend the 2024 Super Bowl, Swift's impact on game viewership and commercial opportunities remains evident, despite her own bemusement at her frequent appearance on camera during games.
Utah Jazz owner Ryan Smith discussed the team's future fashion direction, stating that the black-and-yellow color scheme is selling well and has strong fan consumption. While acknowledging the popularity of purple, Smith emphasized the importance of data and fan preferences in determining the team's branding. He mentioned that the team is still collecting data and navigating NBA restrictions on colors, but expressed optimism about the direction they are heading.
LA Knight, former Impact World Champion, has topped the list of WWE merchandise sellers in September, surpassing popular names like John Cena. Knight's "YEAH" shirt spent 30 days in the top-10 rankings on WWE's online shop, indicating strong sales. However, the study did not consider the volume of sales. Knight's recent "mega-push" and upcoming match with Cena at WWE Fastlane highlight his high standing with management. Rumors suggest he is renegotiating his contract, despite it reportedly running through 2025.
Ariana Madix, a reality TV star on Vanderpump Rules, has been able to turn her heartbreak into money-making opportunities, including brand deals with Uber One, BIC razors, and Joyburst energy drink. Experts predict she could make over $1 million by the end of the year. Her relatable persona and ability to show vulnerability on the show make her appealing to viewers and a perfect product placement opportunity for brands. Ariana has also made $200,000 in merchandise sales for her yet-to-be-opened sandwich shop. She aims to make enough money to take care of her family and never have to worry about finances.